New Strategic Reports From Shaping the Future of the Newspaper
Five new strategy reports on some of the most important recent developments in the newspaper industry globally -- increasing digital revenue development, advertising best practices, innovative management systems, newspaper company reorganisation and the power of local focus -- have just been published by the World Association of Newspapers.
The reports from the WAN Shaping the Future of the Newspaper project, which were released at the World Newspaper Congress and World Editors Forum taking place in Cape Town, South Africa, focus on how publishers can benefit from the opportunities provided by these developments.
The reports, and the SFN project, are an exclusive service to WAN Members, who will receive the reports in the coming days and can now download electronic versions and more from the SFN website at www.futureofthenewspaper.com.
WAN has published 37 SFN Strategy Reports in the past six years. The reports released Tuesday are:
Benchmarking New Digital Revenues, which includes the WAN benchmarking study, conducted in partnership with US research firm Borrell Associates, which tracks digital revenue growth across key categories, and forecasts trends for coming years.
Advertising Best Practices, which focuses on three strategies that will move newspaper advertising departments towards better profitability and sales effectiveness -- managing yield and pricing management, focusing on ad effectiveness, and developing the digital sales department.
The Power of Local Focus, which examines how changing market forces have propelled the local newspaper market into a new strategy focused on the "Four ’Ns’ -- Newspapers, Neighbours, Niches and Networks.
Reorganising the Newspaper Company, which examines how the rapidly changing media landscape is pushing companies worldwide to transform themselves to reach wider audiences, increase advertising revenues and make processes more efficient.
Innovative Management Systems, which looks at how large and small newspaper companies around the world are implementing technology systems to create workflow efficiencies, save money and improve customer service while, at the same time, considering present and future return on investment.
In addition, WAN members have received two other reports in the 2007 SFN series that were published earlier this year:
World Digital Media Trends, a companion to WAN’s annual World Press Trends. Digital Media Trends explores global and regional trends in usage patterns and revenue generation in digital media, and compares them with other media. (World Digital Media Trends is also available to non-members: go to www.wan-press.org/worlddigitalmedia... for more information).
New Print Products, which examines the proliferation of new genres of newspapers, the surge of new free titles, the trend of the shrinking newspaper format, and more.
Please note: the new reports are available exclusively to members of WAN. More on the project and its benefits at www.futureofthenewspaper.com.
WAN is a leading provider of industry research and analysis through its SFN project, which identifies, analyses and publicises all important breakthroughs and opportunities that can benefit newspapers all over the world. In addition to the annual strategy reports, SFN provides WAN members with a library of case studies and business ideas, and a wealth of other vital information for all those who need to follow press industry trends.
WAN conducts the SFN project with support from four international partners -- PubliGroupe, the Swiss-based international advertising and promotion group; MAN Roland, a leading company for newspaper production systems; UPM, one of the world’s leading printing paper producers; and Telenor, the leading Norwegian telecommunications, IT and media group.
The Paris-based WAN, the global organisation for the newspaper industry, represents 18,000 newspapers; its membership includes 77 national newspaper associations, newspaper companies and individual newspaper executives in 102 countries, 12 news agencies and 10 regional and world-wide press groups.
Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr.
Monday, June 18, 2007
New Poll Shows Continuing Strength of Newspapers : WAN 2007
Online news and information will supplant television network news as the leading news source over the next five years, but newspapers will remain a vital source on their own, and can become dominant if they successfully integrate online delivery as a part of what they offer the public.
That’s the finding of a Harris Poll conducted last month by Harris Interactive in conjunction with the Innovation International Media Consulting Group and presented Wednesday at the annual congress of the World Association of Newspapers (WAN) and the World Editors Forum (WEF) in Cape Town, South Africa. The poll results were announced in conjunction with publication of Innovation’s “2007 Report: Innovations in Newspapers" for WAN.
This year’s Innovations report covers major developments in the global newspaper industry, including the best cases of newsroom integration and innovations in newspaper redesign, websites, citizen journalism, infographics, magazines and supplements, workflow and more. The report can be purchased from WAN; contact Donna Pentier, Director of Training & Events, dpentier@wan.asso.fr.
The poll results suggest that newspapers can significantly upgrade their traditional print product by providing greater objectivity, more in depth reporting and analysis, more information that is directly relevant to their readers’ lives, better and more visual design, and more compelling writing.
The online poll was conducted among 8,749 adults in seven countries: The United States, Great Britain, France, Italy, Spain, Germany and Australia. Respondents were asked about their current sources of news and information, and what changes they see five years into the future. They were also asked to assess the credibility of newspapers today, and their role, and that of their online sites, today and in the future.
While television news programs on traditional and cable networks are the primary information providers today in all the regions polled, a sharp increase in the role of online news information is predicted for five years down the road, largely at the expense of television, with smaller inroads into the market for newspapers.
“Despite the likely decline in print circulation, newspaper publishers should see a challenge and an opportunity in extending their brands online,” said Douglas S. Griffen, an Innovation and Harris International Consultant, and the Director of Strategy at the Advanced Strategy Center in Scottsdale, Arizona, who presented the survey results.
The poll found television news (both network and cable) to be the primary source of information today for between 35 and 39 percent of adults in six of the countries surveyed, dropping to 29 percent in Spain, where it was close to the number who rely on newspapers, 28 percent. In the other six countries, reliance on newspapers (that is major dailies, national newspapers, and local community newspapers) ranged from 23 percent in the United Kingdom to a low of 16 percent in France. It was 21 percent in Italy, 23 percent in both the United States and Australia, and 22 in Germany.
Looking five years down the road, the poll points to significant increases in all geographies for online news and information, and significant parallel losses for television network news, with modest increases for cable news, and newspapers down from moderately to significantly in all countries surveyed. Radio remains relevant, with moderate decreases.
Newspaper credibility gets reasonably high marks, 50 or higher on a scale of 1 to 100, with some significant geographic differences, from a low of 50 in Great Britain to a high of 67 in Germany.
At the same time the poll found that a high number of respondents (over three-quarters of adults in each country) consider newspapers and their associated websites extremely important because of their role as community watchdogs, in clarifying important global issues, and providing relevant information that is interesting to know and useful in daily life. “While readers don’t expect newspapers to change the world, they count on them to help see and understand the world better,” said Griffen..
Asked why people do not read newspapers, over half of poll respondents in six of the seven countries pointed to lack of time (in Spain this dropped to 44 percent). At least two in five adults in all 7 countries said easier access to news online was a reason to not read the newspaper. Other reasons that were given were newspapers need to eliminate bias, improve writing, increase relevance to readers’ daily lives, improve visual content and presentation, and help connect readers to their communities.
The survey found - in questions posed to U.S. respondents only - that the credibility of newspapers can be extended to their websites, but not enough effort goes into promoting the connection between newspapers and their online products.
Griffen urged editors and publishers attending the WAN and WEF Congress to leverage their credibility, and the importance readers attach to their newspapers’ role in the community to developing their online products as clear extensions of the newspaper brand.
Methodology This Harris Poll® was conducted online by Harris Interactive among 8,749 adults (ages 16 and over) within Great Britain, France, Spain, Germany and Australia and adults ages 18 and over in the United States and Italy between May 8 and 14, 2007 . By country, the totals are: France 1,134; Germany 1,133; Great Britain 1,006; Italy 1,122; Spain 995; Australia 976 and the United States 2,383. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.
These statements conform to the principles of disclosure of the National Council on Public Polls.
About Harris Interactive Harris Interactive is the 12th largest and fastest-growing market research firm in the world. The company provides innovative research, insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. Harris Interactive is widely known for The Harris Poll, one of the longest running, independent opinion polls and for pioneering online market research methods. The company has built what it believes to be the world’s largest panel of survey respondents, the Harris Poll Online. Harris Interactive serves clients worldwide through its United States, Europe and Asia offices, its wholly-owned subsidiaries Novatris in France and MediaTransfer AG in Germany, and through a global network of independent market research firms. More information about Harris Interactive may be obtained at www.harrisinteractive.com. To become a member of the Harris Poll Online and be invited to participate in online surveys, register at www.harrispollonline.com.
About Innovation
With offices in the United States, England, Italy, Spain and Latin America, INNOVATION is a consulting company with a network of more than 80 professionals based around the world. Innovation: • Develops and implements strategic plans for diversification, convergence and full multimedia integration. • Plans, directs and implements high quality editorial projects for the modernization of newsroom management, graphic presentation and editorial content to drive greater advertising revenues and increased circulation. • Organizes tailored training programs for journalists and publishing executives. • Works with family-owned media companies to successfully navigate generational changes. • Publishes reports and newsletters on global media trends, including a Confidential Newsletter in English, Spanish and Italian. • Produces an annual report on Innovations in Newspapers for the World Association of Newspapers (WAN). For more information go to www.innovation-mediaconsulting.com.
ADDITIONAL INFORMATION
Tracey McNerney, Harris Interactive Consulting Group, +1 585 214 7756, tmcnerney@harrisinteractive.com or Claude Erbsen, Innovation Media Consulting Group, +1 914 725 1809, erbsen@innovation-mediaconsulting.com.
About WAN
The Paris-based WAN, the global organisation for the newspaper industry, represents 18,000 newspapers; its membership includes 76 national newspaper associations, newspaper companies and individual newspaper executives in 102 countries, 12 news agencies and 10 regional and world-wide press groups.
Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr
That’s the finding of a Harris Poll conducted last month by Harris Interactive in conjunction with the Innovation International Media Consulting Group and presented Wednesday at the annual congress of the World Association of Newspapers (WAN) and the World Editors Forum (WEF) in Cape Town, South Africa. The poll results were announced in conjunction with publication of Innovation’s “2007 Report: Innovations in Newspapers" for WAN.
This year’s Innovations report covers major developments in the global newspaper industry, including the best cases of newsroom integration and innovations in newspaper redesign, websites, citizen journalism, infographics, magazines and supplements, workflow and more. The report can be purchased from WAN; contact Donna Pentier, Director of Training & Events, dpentier@wan.asso.fr.
The poll results suggest that newspapers can significantly upgrade their traditional print product by providing greater objectivity, more in depth reporting and analysis, more information that is directly relevant to their readers’ lives, better and more visual design, and more compelling writing.
The online poll was conducted among 8,749 adults in seven countries: The United States, Great Britain, France, Italy, Spain, Germany and Australia. Respondents were asked about their current sources of news and information, and what changes they see five years into the future. They were also asked to assess the credibility of newspapers today, and their role, and that of their online sites, today and in the future.
While television news programs on traditional and cable networks are the primary information providers today in all the regions polled, a sharp increase in the role of online news information is predicted for five years down the road, largely at the expense of television, with smaller inroads into the market for newspapers.
“Despite the likely decline in print circulation, newspaper publishers should see a challenge and an opportunity in extending their brands online,” said Douglas S. Griffen, an Innovation and Harris International Consultant, and the Director of Strategy at the Advanced Strategy Center in Scottsdale, Arizona, who presented the survey results.
The poll found television news (both network and cable) to be the primary source of information today for between 35 and 39 percent of adults in six of the countries surveyed, dropping to 29 percent in Spain, where it was close to the number who rely on newspapers, 28 percent. In the other six countries, reliance on newspapers (that is major dailies, national newspapers, and local community newspapers) ranged from 23 percent in the United Kingdom to a low of 16 percent in France. It was 21 percent in Italy, 23 percent in both the United States and Australia, and 22 in Germany.
Looking five years down the road, the poll points to significant increases in all geographies for online news and information, and significant parallel losses for television network news, with modest increases for cable news, and newspapers down from moderately to significantly in all countries surveyed. Radio remains relevant, with moderate decreases.
Newspaper credibility gets reasonably high marks, 50 or higher on a scale of 1 to 100, with some significant geographic differences, from a low of 50 in Great Britain to a high of 67 in Germany.
At the same time the poll found that a high number of respondents (over three-quarters of adults in each country) consider newspapers and their associated websites extremely important because of their role as community watchdogs, in clarifying important global issues, and providing relevant information that is interesting to know and useful in daily life. “While readers don’t expect newspapers to change the world, they count on them to help see and understand the world better,” said Griffen..
Asked why people do not read newspapers, over half of poll respondents in six of the seven countries pointed to lack of time (in Spain this dropped to 44 percent). At least two in five adults in all 7 countries said easier access to news online was a reason to not read the newspaper. Other reasons that were given were newspapers need to eliminate bias, improve writing, increase relevance to readers’ daily lives, improve visual content and presentation, and help connect readers to their communities.
The survey found - in questions posed to U.S. respondents only - that the credibility of newspapers can be extended to their websites, but not enough effort goes into promoting the connection between newspapers and their online products.
Griffen urged editors and publishers attending the WAN and WEF Congress to leverage their credibility, and the importance readers attach to their newspapers’ role in the community to developing their online products as clear extensions of the newspaper brand.
Methodology This Harris Poll® was conducted online by Harris Interactive among 8,749 adults (ages 16 and over) within Great Britain, France, Spain, Germany and Australia and adults ages 18 and over in the United States and Italy between May 8 and 14, 2007 . By country, the totals are: France 1,134; Germany 1,133; Great Britain 1,006; Italy 1,122; Spain 995; Australia 976 and the United States 2,383. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.
These statements conform to the principles of disclosure of the National Council on Public Polls.
About Harris Interactive Harris Interactive is the 12th largest and fastest-growing market research firm in the world. The company provides innovative research, insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. Harris Interactive is widely known for The Harris Poll, one of the longest running, independent opinion polls and for pioneering online market research methods. The company has built what it believes to be the world’s largest panel of survey respondents, the Harris Poll Online. Harris Interactive serves clients worldwide through its United States, Europe and Asia offices, its wholly-owned subsidiaries Novatris in France and MediaTransfer AG in Germany, and through a global network of independent market research firms. More information about Harris Interactive may be obtained at www.harrisinteractive.com. To become a member of the Harris Poll Online and be invited to participate in online surveys, register at www.harrispollonline.com.
About Innovation
With offices in the United States, England, Italy, Spain and Latin America, INNOVATION is a consulting company with a network of more than 80 professionals based around the world. Innovation: • Develops and implements strategic plans for diversification, convergence and full multimedia integration. • Plans, directs and implements high quality editorial projects for the modernization of newsroom management, graphic presentation and editorial content to drive greater advertising revenues and increased circulation. • Organizes tailored training programs for journalists and publishing executives. • Works with family-owned media companies to successfully navigate generational changes. • Publishes reports and newsletters on global media trends, including a Confidential Newsletter in English, Spanish and Italian. • Produces an annual report on Innovations in Newspapers for the World Association of Newspapers (WAN). For more information go to www.innovation-mediaconsulting.com.
ADDITIONAL INFORMATION
Tracey McNerney, Harris Interactive Consulting Group, +1 585 214 7756, tmcnerney@harrisinteractive.com or Claude Erbsen, Innovation Media Consulting Group, +1 914 725 1809, erbsen@innovation-mediaconsulting.com.
About WAN
The Paris-based WAN, the global organisation for the newspaper industry, represents 18,000 newspapers; its membership includes 76 national newspaper associations, newspaper companies and individual newspaper executives in 102 countries, 12 news agencies and 10 regional and world-wide press groups.
Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr
World Newspaper Congress 2007
Meetings of World’s Press Ends With Look Toward the Future
Cape Town, South Africa, 6 June 2007
Göteborg, Sweden Will Host the Events in 2008
The 60th World Newspaper Congress, 14th World Editors Forum and Info Services Expo came to an end in Cape Town on Wednesday with an optimistic look toward the future of newspapers.
With more than 1,600 newspaper professionals from 109 countries attending, the three-day meeting of the world’s press repeatedly demonstrated the vitality and innovation that characterises the industry today. With circulations on the rise, a record number of paid-for titles in existence, capital investment in excess of 6-billion dollars last year, the aggressive marketing of brands and the launch of a plethora of brand extensions, the demise of newspapers had been greatly exaggerated, said Gavin O’Reilly, President of the World Association of Newspapers, which organised the events.
“It’s too easy to be negative about newspapers and many commentators are profoundly bearish," Mr O’Reilly said.
Full coverage of the proceedings, including summaries of presentations, video interviews with speakers and delegates, and much more, can be found at www.capetown2007.co.za.
Next year, the 61st World Newspaper Congress, 15th World Editors Forum and Info Services Expo 2008 will be held from 1 to 4 June 2008 in the south-western Swedish maritime city of Göteborg. The events will be hosted by the Swedish Newspaper Publishers Association, which represents Sweden’s daily newspapers and other media companies.
More about the events can be found at http://www.wangoteborg2008.com/">www.wangoteborg2008.com
Here’s what they were saying at Cape Town 2007, which was hosted by the Newspaper Association of South Africa:
“There is lots of talk of gadgets and online, but there’s one wonderful ingredient that is often left out: passion. Passion to serve people, to listen to people, to give them what they want”. Fergus Sampson, General Manager, Daily Sun, South Africa
’Courage is an important word for us. Old successful companies very often get lazy resting on historic successes. That is why it takes courage to do things sometimes differently and to invent new ways."Tomas Brunegard, CEO, Stampen Group, Sweden
"Newspapers in developing markets continue to increase circulation by leaps and bounds, and in mature markets are showing remarkable resilience against the onslaught of digital media. Even in many developed nations the industry is maintaining or even increasing sales. At the same time, newspapers are exploiting to the full all the new opportunities provided by the digital distribution channels to increase their audiences. As the digital tide gathers strength, it is remarkable that the press in print continues to be the media of preference for the majority of readers who want to remain informed."Timothy Balding, CEO, World Association of Newspapers
"Much has always been said about how one medium’s emergence would eliminate those that came before: first books would eliminate the sermon, then newspapers would eliminate the books, radio would eliminate newspapers, and television would kill all other news media. It has not happened. But we must continue to deal with the one important factor: time. How many things can a normal person attend to during the course of 24 hours. That is our challenge."Mario Garcia, CEO, Garcia Media Group, United States
"Norwegians spent 125 million euros on mobile content in 2006. More than 70 percent of this revenue went back to content providers, including newspapers."Erik Nord, Deputy CEO, Telenor, Norway
"While there is some indication that print circulation is dropping in some areas, the percentage of people who look for their news on both the net and in their newspapers is increasing rapidly, and more than makes up for the loss of circulation in print media."Martha Stone, Director of the Shaping the Future of the Newspaper project, World Association of Newspapers
“The first brand young people adopt is television, then the internet. They view newspapers as an inspirational kind of romantic, aspirational ideal. They see newspapers as a different kind of media.”Robert Barnard, Partner, D-Code,, Canada
“Tell the African story in as much depth and context as possible, physically get around the continent so as to reflect what is really happening on the ground."Thabo Mbeki, President, Republic of South Africa
Full conference coverage, including video, debates, summaries of presentations and much more, can be found at www.capetown2007.co.za
The Paris-based WAN, the global organisation for the newspaper industry, represents 18,000 newspapers; its membership includes 77 national newspaper associations, newspaper companies and individual newspaper executives in 102 countries, 12 news agencies and 10 regional and world-wide press groups.
Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail:lkilman@wan.asso.fr">lkilman@wan.asso.fr
Cape Town, South Africa, 6 June 2007
Göteborg, Sweden Will Host the Events in 2008
The 60th World Newspaper Congress, 14th World Editors Forum and Info Services Expo came to an end in Cape Town on Wednesday with an optimistic look toward the future of newspapers.
With more than 1,600 newspaper professionals from 109 countries attending, the three-day meeting of the world’s press repeatedly demonstrated the vitality and innovation that characterises the industry today. With circulations on the rise, a record number of paid-for titles in existence, capital investment in excess of 6-billion dollars last year, the aggressive marketing of brands and the launch of a plethora of brand extensions, the demise of newspapers had been greatly exaggerated, said Gavin O’Reilly, President of the World Association of Newspapers, which organised the events.
“It’s too easy to be negative about newspapers and many commentators are profoundly bearish," Mr O’Reilly said.
Full coverage of the proceedings, including summaries of presentations, video interviews with speakers and delegates, and much more, can be found at www.capetown2007.co.za.
Next year, the 61st World Newspaper Congress, 15th World Editors Forum and Info Services Expo 2008 will be held from 1 to 4 June 2008 in the south-western Swedish maritime city of Göteborg. The events will be hosted by the Swedish Newspaper Publishers Association, which represents Sweden’s daily newspapers and other media companies.
More about the events can be found at http://www.wangoteborg2008.com/">www.wangoteborg2008.com
Here’s what they were saying at Cape Town 2007, which was hosted by the Newspaper Association of South Africa:
“There is lots of talk of gadgets and online, but there’s one wonderful ingredient that is often left out: passion. Passion to serve people, to listen to people, to give them what they want”. Fergus Sampson, General Manager, Daily Sun, South Africa
’Courage is an important word for us. Old successful companies very often get lazy resting on historic successes. That is why it takes courage to do things sometimes differently and to invent new ways."Tomas Brunegard, CEO, Stampen Group, Sweden
"Newspapers in developing markets continue to increase circulation by leaps and bounds, and in mature markets are showing remarkable resilience against the onslaught of digital media. Even in many developed nations the industry is maintaining or even increasing sales. At the same time, newspapers are exploiting to the full all the new opportunities provided by the digital distribution channels to increase their audiences. As the digital tide gathers strength, it is remarkable that the press in print continues to be the media of preference for the majority of readers who want to remain informed."Timothy Balding, CEO, World Association of Newspapers
"Much has always been said about how one medium’s emergence would eliminate those that came before: first books would eliminate the sermon, then newspapers would eliminate the books, radio would eliminate newspapers, and television would kill all other news media. It has not happened. But we must continue to deal with the one important factor: time. How many things can a normal person attend to during the course of 24 hours. That is our challenge."Mario Garcia, CEO, Garcia Media Group, United States
"Norwegians spent 125 million euros on mobile content in 2006. More than 70 percent of this revenue went back to content providers, including newspapers."Erik Nord, Deputy CEO, Telenor, Norway
"While there is some indication that print circulation is dropping in some areas, the percentage of people who look for their news on both the net and in their newspapers is increasing rapidly, and more than makes up for the loss of circulation in print media."Martha Stone, Director of the Shaping the Future of the Newspaper project, World Association of Newspapers
“The first brand young people adopt is television, then the internet. They view newspapers as an inspirational kind of romantic, aspirational ideal. They see newspapers as a different kind of media.”Robert Barnard, Partner, D-Code,, Canada
“Tell the African story in as much depth and context as possible, physically get around the continent so as to reflect what is really happening on the ground."Thabo Mbeki, President, Republic of South Africa
Full conference coverage, including video, debates, summaries of presentations and much more, can be found at www.capetown2007.co.za
The Paris-based WAN, the global organisation for the newspaper industry, represents 18,000 newspapers; its membership includes 77 national newspaper associations, newspaper companies and individual newspaper executives in 102 countries, 12 news agencies and 10 regional and world-wide press groups.
Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail:lkilman@wan.asso.fr">lkilman@wan.asso.fr
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